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Web / Marketing Strategy

Andrew Christie, Freelance - Marketing

You have a small business that needs Marketing. Your business is selling more than a product, it’s selling a service. As business owner you know your work better than anyone else. You want to reach customers through better Marketing, how do you sell your work to potential customers? Customer outreach works with Marketing and Selling.

If you have a website, it should be the right selling environment for your business. The look and feel of your site holds your work together. When building a site or looking consider how you position your work. The web environment welcomes people to your business and is where you sell your work.

Working with Marketing is about creating a relationship with customers that enhances Value.  You may ask, “Where do I start?” A good idea is to look at your material at hand. A Mission Statement on your business is the salt of your work and is the Philosophy behind the work you do. A Company History relates your work story to how your work has improved others work and lives. Images tell the story as well as good writing. Images are proof of the work you do.

Research is the basis for a solid site. Looking at strengths and possible opportunity within your business gives your site weight in relation to your competition. With the right information and persausive copy, your site properly sells itself to potential customers.

To keep the discussion going on your site. Collaborating with others is a great idea. A site is not just information about your work, it is a resource. Beyond letting people know about your work your website is a place for discussion where people can go to find out more about what you do. Whether you write yourself or are working with contributions from others, a website is a place where ideas meet. Call on friends or co-workers for a contribution.