Unique Selling Position

A smart part of developing a website is looking at the Unique Selling Position. A list of characteristics and advantages is the core of your work. If your work is construction you may differentiate on service, including the work behind the job. An ad agency may base it strengths on understanding client needs, including depth in background knowledge. In hospitality restaurants often compete on the friendliness of service. A school may compete on access to resources, including connections within the community. Putting core strengths together forms the Unique Selling Position. The USP is the signature of the company. Developing the Unique Selling Position is a smart part of strategy and a key to remaining competitive.