The internet has become a part of people’s lives, smart phone, tablets and desktops bring Facebook, Websites, Stores and ways for people to better connect. Before the internet was around people shopped at the Mall and their local downtown.
The internet has made shopping available within the reach of your mobile phone. Shopping cart software is common and integrates with common web platforms. Not that the way people has changed their way of shopping, people now have access in different forms.
The website has become digital domain for sellers across the country and around the globe. It isn’t news that people can design their own site and add items to their store, the way they manage the site has become a change to how people do business. The retail concept when adapted to the web opens new doors to the way business can attract clients customers and new business.
The book “Why People Buy, The Science of Shopping,” covers in detail the concept of retail. As the internet has evolved and people understand more about how to work with a website people are discovering how the science of shopping can be used to turn online sites into online sales.
One idea people have looked at is how to help customers make the sale. Shipping was considered a hurdle to selling merchandise, popular E-Commerce stores offers low shipping costs to make the sale easier, giving customers a better experience with sales.
As part of a Marketing mix Facebook, a Website and traditional bricks and mortar are being used to find additional ways to add value and sales. Opening and managing a store is making the idea of adding internet to business a part of a more effective strategy in online business.