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The Marketing Conversation

UX_DesignMarketing is a conversation that continues for the life of the business. It’s the relationship of business to customers and how those relationships and connections are a vital part of sales, communications, customer relations, etc. The business structure plays an important part of this, the different parts of a business are part of the plan that considers the overall health of the business. These come together to include the usability of the web marketing strategies. The general whole of the business are these parts branding, positioning the work of a connected company.

Marketing to Millennials

Marketing - Millennials

What hits the right note with younger people, younger people are technology orientated, with a set of values that relates to the way they see the world. Millennials are concerned about issues that relate to the environment, eating well, living a full life, life may have been lived before but not through the experiences of this generation. Millennials are interested in companies that interests them; approach marketing that addresses these ideas.

Net Neutrality

Net_Neutral

 

The issue of Net Neutrality has brought the original form of the internet to where it is today, when people were thinking about free trade the issue of Net Neutrality was shaping the way people see the digital space. As fair trade has become a part of recognizing the boundaries between different countries, net neutrality and preserving the space the internet was developed in, is a point of contention. When the net neutrality is under the microscope it demonstrates the equanimity of developers who work to preserve the democracy of fair play on the web.

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Google Analytics

Google Analytics

Google Analytics is intelligent software for the web. With an app that connects the smart phone to the site, the software delivers time sensitive information on site traffic. With Google Analytics installed I can see how many people are on the site at any given time. There is other useful information to see where sites are creating interest and where the best to add web resources, helpful for promotion.

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Stephen Shore @ The MoMA

Stephen Shore - MoMA
I was in NYC and lucky enough to see Stepen Shore at the MoMA. The exhibit gives credit to the work of the photographer. There are close to five exhibition size rooms with work on display. I promptly looked at the instagram feed from the photographer. Stephen Shore has been at the leading edge of photgraphy for close to 20 years. His work has been written about, shown and collected.

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Instagram & Video

Instagram_Video
If you use Instagram there are easier ways to promote your work. Assign a budget to a post, create a link for people to see. Content on Instagram can link from any account, the controls on creating a sponsored content are easy. The versatility of Instagram with it’s ease of use are great. Images, short video tune people into ideas that relate to business.

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On-line Security

Cyber Security

New and emerging trends in security are evolving as technology becomes more sophisticated. Disruptions to online services cause enormous amounts of lost revenue. FBI, Police agencies are looking at how people are using technology in safer ways to combat emerging cyber crimes. Keeping track of important information, being aware of potential fraud that can happen are important when looking at an online strategy. With the continued importance and use of online online security, a good defence against online fraud is worth looking into. Popular searches for on-line security yield a number of useful ideas to secure your online information.