I read a great book recently, Just my Type. The author Simon Garfield outlines and describes how designers have approached typeface design. I picked up this interests in fonts from studying Type and Brand Identity with the School of Visual Arts. The idea behind the course is to use typefaces and art to create visually strong work.
I thought a book on type would have been a difficult read, however the info on type has a nice approach to design with enough material to keep the reader interested for the whole book.
I have had the chance to work for Countryside Glass Corp. We updated the logo with the website, the logo uses a sans-serif font that has a more modern look. The text was set in Futura and the current CG logo stayed, a nice mix that stays true to the Countryside Glass Corp. business – http://www.countrysideglasscorp.com
I know the owner and a few of the people who work at the Coffee Exchange. The Coffee Exchange logo I think is in need of a design, what I did was give the Coffee Exchange logo a different feel. If it’s fun enough and has enough energy then I think the logo works with the business.
Working on the logos were a good exercise in finding new direction in the area of business identity.