Expert in the Field

A lot of sites highlight the individual behind the work. To approach this idea the content on the site  has to be resourceful. If you establish yourself as the person to go to within this marketing niche then the website becomes more useful. This can be accomplished a number of different ways. A business can highlight work with on-line workshops or it can share information with a blog. Theses are great opportunity to work with more people. Whether its journalistic or event driven the message gets out there. People are informed.