Defining a set of core values as it relates to business is a great way to look at work. As an exercise a look at business strengths is a direction and a smart way to steer a course. The answers to the question integrates with a brand and marketing strategy. Core values I include are:
• Excellence in service.
• Innovative solutions to design.
• Making business and individuals marketable.
• Delivering long term value.
• Providing valuable answers to business.
Defining core values provides another important piece in the business puzzle. The strengths behind the business provide a framework that fits nicely with Marketing and Brand strategy, giving the owner a closer look at overall business strength.