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Creating a Marketing Niche.

Making a few changes to your Marketing Strategy can give your business a new perspective on Sales. For your business or website to work smarter look at your Market Niche.

A good selling position for your business works with either a Service or Product businesses. If you’re primarily service orientated creating content around your business explains your work and gives it a context.

Using a Market Niche works with E-Commerce too. It’s not always smart to compete against large companies. Creating a niche where your knowledge and expertise are valued is an answer. Though difficult to compete on price, it allows your business to differentiate. Competitive advantage based on quality and insight is smarter business.

Have a look at following article.

Working with SEO

Andrew Christie - SEO

How do you approach SEO and how do you improve ranking with Search Engines? Popular Search Engines look at web pages differently. The Google algorithms searches primarily based on content. “Meta” Keywords tags were popular a few years ago, however Search engines moved away from this trend. There has been a move back to the “Meta” Keyword description with Search Engines Yahoo and Bing placing more emphasis on Using Keywords.

Other items that improve rank are reciprocal links and updated content. If your site is updated regularly with new content Search Engines will notice new work. Based on link connections to other sites Search Engines will rank sites based on connections across the Web.